We believe that our first responsibility is to people, to customers, to mothers and fathers, and to all those who use our products and services. Everything we do to meet your needs must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Our customers' orders must be served quickly and accurately. Our suppliers must have the opportunity to obtain a fair profit.
We are accountable to our employees, the men and women who work with us around the world. All must be considered as individuals. We must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and adequate, and working conditions clean, orderly and safe. We must be sensitive to how we can assist our employees in meeting their family obligations. Our employees must feel free to make suggestions and make complaints. There must be the same opportunities for employment, development and promotion for those who are qualified. We must provide competent management, and their actions must be fair and ethical.
We are accountable to the communities in which we live and work, and also to the global community. We must be good citizens, support good works and charity, and pay our fair share of taxes. We must promote civic, health and educational improvements. We must keep the goods that we have the privilege of using in good condition, protecting the environment and natural resources.
Our final responsibility is to the shareholders. Our business needs to maintain a solid profit. We must experiment with new ideas. You must research, develop innovative programs and pay for mistakes. New equipment must be purchased, new media provided and new products launched. Reserves must be created to cope with adverse times. If we act in accordance with these principles, the shareholders must obtain a fair remuneration.